MODERN FASHION INDUSTRY: TRENDS AND PROSPECTS FOR KAZAKHSTAN
نویسندگان
چکیده
Purpose of the study is to identify features and trends modern fashion industry determine promising areas for further development activation Kazakhstani industry. Methodology . The based on methods system analysis, dialectic-logical approach, analysis statistical data, review scientific journalistic literature expert interviewing. Originality / value authors article identified topical issues in Kazakhstan, taking into account global this opportunities sector country. recommendations proposed by are practical interest will give impetus area. Results analyzed data clothing Kazakhstan five years. It concluded that developing at a slow pace, despite existing great potential. most important industry, such as globalization resources, creation strategic partnerships alliances, strengthening influence transnational corporations, growth knowledge intensity, predominant focus budget price segment, rapid increase digitalization have been analyzed. Based results directions were substantiated – active promotion national brands, well co-branding, targeting, increased
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ژورنال
عنوان ژورنال: Central Asian economic review
سال: 2023
ISSN: ['2789-4398', '2789-4401']
DOI: https://doi.org/10.52821/2789-4401-2022-6-29-39